5 Essential Questions to Ask Before Hiring a Digital Marketing Agency
As you know, creating a prominent online presence is essential for your growing business. In addition, positioning yourself and your company as an authority in your field is the cherry on top that you need to build a long-lasting, sustainable future.
There’s no doubt that digital marketing agencies can be pivotal to your growth in the online space. However, making sure you hire the right agency to help you with this lofty task is quite important. In fact, there are quite a few businesses that claim to be full-stack digital marketing agencies but fall short of that claim!
There is a set of telling questions you can ask to make sure an agency is the right fit for you and the needs of your business. Keep your digital marketing budget and company safe by asking these five essential questions before you dive in and hire a digital marketing agency.
What Kind of Digital Marketing Experts Do You Hire?
Under the umbrella of “Digital Marketing,” there are various categories of professionals who have developed keen expertise in their chosen field. Excellent digital marketing agencies hire masters in all, or most, of these categories to ensure they can provide their business clients the thorough digital marketing service they deserve.
When asked this question, any great digital marketing agency will give you a full list of all of the experts they hire to build your successful online presence. If they hire only one type of professional or claim to have only one or two individuals who can do it all, that’s a red flag that they may not be as comprehensive as they claim
How Do You Form A Digital Marketing Strategy For My Business?
As defined by the American Marketing Association, a “digital marketing strategy involves an assessment of specific goals that are achievable through online channels.” Any established and experienced digital marketing agency will have a set plan to help you form a fail-proof digital marketing strategy.
For example, starting with a consultation and deep dive into the business, Interstellar Digital first analyzes the work that needs to be done. Then, they present their business clients with a plan, including options and packages that can be selected based on the business’s marketing budget.
Be wary of an agency that can’t tell you their process of helping you create a well-rounded digital marketing strategy. Although there are many steps to building a successful online business, a digital marketing agency should have an organized plan to ensure you are covered from all angles.
What Digital Marketing Services Do You Offer?
Similar to the question about what types of experts they employ, asking any digital marketing agency about the services they offer can be quite telling. Superior digital marketing agencies should offer start-to-finish solutions to help your online business thrive.
After all, they are advertising themselves as an agency and not just a professional in one single category. Although there are a plethora of digital marketing services that can be offered, and they often show up under different names, here are the top ones you should look out for:
Common Digital Marketing Services:
- Content Writing (Blogs, Articles, and Website Content)
- On-Page SEO
- SEO Strategy
- Email Marketing
- App Development
- Cyber Security
- Pay-Per-Click Advertising
- Social Media Management
It’s important to hire a digital marketing agency that can sufficiently help you build your online presence from the ground up. Therefore, the agency you choose should be a one-stop shop for all of your marketing needs.
Do You Offer Continued Maintenance Services?
No digital marketing agency should leave you hanging once their job is “done.” In fact, the most celebrated agencies are the ones who offer continued care and maintenance services. Interstellar Digital, in particular, is known for their timely follow-up with clients and affordable maintenance packages.
While working with a professional digital marketing agency, you can anticipate routine check-ins to make sure your business is still functioning at full capacity. As the Internet is ever-changing, it only makes sense to expect upkeep to be an ongoing factor for your online business.
When Do You Know You’ve Successfully Completed The Job?
Great digital marketing agencies consider your success their success. As such, they should be committed to helping you achieve your goals without trying to rush through the work they’ve agreed to accomplish. Agencies that are in it for the long haul see their business relationships as a win-win situation.
That is, they know that by helping you grow a substantial online presence, they will benefit from a loyal repeat client. At the same time, by hiring a top-performing digital marketing agency, you will achieve your conversion goals and have a group of professionals to lean on when you need their assistance!
What Are You Waiting For?
Yes, this question is for you! Are you a business owner needing assistance in establishing a prominent online presence and connecting with your target audience? If so, what are you waiting for?
Reach out to our Interstellar Digital team to begin your journey to prospering in the online world. We would be happy to offer you a free consultation for the work that needs to be done to build a sustainable future for your business. For more information about the surefire digital marketing solutions we offer at Interstellar Digital, please feel free to check out our comprehensive list of services.