Use Every Bit of the Ad Content Options

There are spaces in the ad options for headlines, tags, keywords, hooks, images, and so much more. Take advantage of every single option so customers will find their way to your ads first. You never know what another competitor is promoting, and one box left open could mean the difference between success and failure. 

Don’t Forget About Location Settings

Location-based geotargeting is a feature that allows you to show your ads to people in specific geographic locations. This can be done for mobile apps, websites, and even physical areas, such as retail stores.

For example, if you’re running an ad campaign for a new restaurant opening up in New York City, it might be worthwhile to target users within a 15-mile radius of the restaurant’s location. This way, they see your ad when they search Google on their phone or laptop nearby. 

You could also run an ad campaign based on the keywords “new restaurants” or “best restaurants” to reach people looking for new places to try out around town. 

Focus on Your Audience Preferred Devices

It’s important to remember that not all devices are created equal. People use their phones for searching the web and checking their email, while they use tablets to read articles and watch videos.

If you’re advertising online, it’s essential to realize that consumers behave differently depending on what device they’re using. In fact, Google has ways of telling you exactly which types of ads will receive more clicks based on the device being used by your potential customers 

Research, Research, Research!

Google Ads is a complex and ever-changing algorithm that can make or break your business. When it comes to optimizing your campaigns, keyword research is one of the most important steps you can take.

There are a lot of different approaches out there when it comes to keyword research, but at its core, it’s simply the process of finding keywords that will drive traffic toward your website. Take your time testing new ideas and reviewing your results. A quality keyword strategy is built in layers based on quality analytics.

Use a Hook in Your Text

A hook is a sentence or phrase that grabs the reader’s attention. It should be short and sweet, relevant to your content, and never be used as an introduction for a long paragraph.

Think of these as the parts of your favorite song that you cannot get out of your head. The same is true for CTAs (call to action). You want to have a definitive CTA at the end of your ad like “buy now,” “click to subscribe,” and others relevant to your business processes.

Integrate Entertaining Images

One of the best ways to increase your click-through rate is to integrate captivating images into your ads. The images should be relevant to the product. They should also draw attention from users, especially if you are using a compelling headline.

High-quality and relevant images can be more effective than written text because they generally get more clicks from people who want to learn more about what’s offered. Our brains comprehend images faster than text, so don’t be afraid to try a few different photos in your ads.

Where to Learn More

Google Ads is a science, but not an exact one. What works for one business may not work for yours. There will be a lot of trial and error during this process. That is part of the reason Google Ads are so popular. You can invest a tiny amount to get incredible results without committing to a failing campaign.

Of course, the easiest method to elevate your Google Ads is by using an experienced digital marketing and advertising campaign company like our team at Interstellar Digital. 

We have years of experience crafting highly relevant and engaging campaigns designed for extremely niche businesses and markets. So schedule a consultation with our team today, and let’s discuss how our campaign managers can boost your Google Ads efforts.